Hello. My name is Geoff and I help folks solve the business problems they face online.

For some that could be planning and designing new digital products, while others may need assistance expressing a message in a compelling way. No matter what form a project takes, I apply a unique combination of user-centered design thinking and creativity to solve complex business problems.

Specifically, I focus on UX and UI design with a strong emphasis on research, planning and rapid prototyping.

Want to get personal? Learn more about me.

This is typically where people carry on about the big brands they've worked with, their many years of experience and the plethora of awards they've amassed. I find that stuff deadly boring to read and sometimes a bit misleading, so instead, I'll just leave you with this:

I'm a designer, but I enjoy exploring many forms of creation. Photography, video, illustration and writing are all things that inform my work. I've designed books, logos & magazines but my time now is mostly spent designing for the web.

I've had the good fortune to work with a wide range of businesses; from scrappy Fintech start-ups to internationally revered travel experiences. Perhaps the most important lesson these experiences have taught me is the importance of working with people and organizations that relentlessly chase self-improvement. I don't care for half measures or follow the leader. Neither do the people I work with.

If you're a bold company looking for a design partner on your next digital project, drop me a line.

"I am interested in imperfections, quirkiness, insanity, unpredictability. That's what we really pay attention to anyway. We don't talk about planes flying; we talk about them crashing."
– Tibor Kalman